Wednesday, June 06, 2007

A New Wine Star ......on the Yellow Brick Road!


"Il est arrivé" Another first for Boisset, La Famille des Grands Vins. Two years ago Boisset teamed up with the Liquor Control Board of Ontario and became the first French winery to launch a vintage-dated wine in a cardboard Tetra Pak called the French Rabbit. It has since expanded to other provinces and countries, including the United States, Ireland and recently in France, where it goes by the English name. According to Mr. Boisset "The French love it" Now Ontario has again been chosen to launch what is sure to become another winner, the Yellow Jersey. David Bantey of Boisset Canada confirms that plans are well in hand to launch the product in British Columbia and then into the US and other markets. Boisset, known for quality wines and with this unique packaging is sure to have another successful product in their line-up. Alder, over at Vinography, with a recent post on another yellow product, should be happy with this one. My bike is ready and waiting to travel down the yellow brick road.

3 comments:

Blue said...

Hi Wilf,
Nick said he was going to pass on my details. Glad you like my blog. TY for the quest book photo!
It's funny but I'm actually going to be in Victoria a week today.
Small world

Best wishes
Blue

Blue said...

Hi again

Very quickly have stolen your,no Maddies "wine toxic to dogs" warming message sent to Nick & blogged by him into my own blog , with credits & link to you both of course. Hope you don't mind. Know I should have asked first but pressed for time..

Best wishes
Blue

PS thanks for your comments, Victoria visiting time permitting will be in touch. Of, course I'd expect you to bring Maddie

Blue said...

Me yet again!

Would you send me your e-mail address??
Mines:- HeadgirlDJC@aol.com

I'd like to met in Vic. You must know "the" wine bars to go to!
Will have to talk to my Canadian partner about it, because of time frame. But, more re this if I can talk re e-mail, as I'm actually on Island for 11 days!

Best wishes
Blue