Wednesday, June 06, 2007
A New Wine Star ......on the Yellow Brick Road!
"Il est arrivé" Another first for Boisset, La Famille des Grands Vins. Two years ago Boisset teamed up with the Liquor Control Board of Ontario and became the first French winery to launch a vintage-dated wine in a cardboard Tetra Pak called the French Rabbit. It has since expanded to other provinces and countries, including the United States, Ireland and recently in France, where it goes by the English name. According to Mr. Boisset "The French love it" Now Ontario has again been chosen to launch what is sure to become another winner, the Yellow Jersey. David Bantey of Boisset Canada confirms that plans are well in hand to launch the product in British Columbia and then into the US and other markets. Boisset, known for quality wines and with this unique packaging is sure to have another successful product in their line-up. Alder, over at Vinography, with a recent post on another yellow product, should be happy with this one. My bike is ready and waiting to travel down the yellow brick road.