Thursday, September 20, 2007

Martha's Vineyard

By now everyone is aware of Marvelous Martha's entry into the world of wine. Might the label look something like the one displayed here?
Its the back label that will be more telling. I would expect aromatic descriptors like "fresh
raspberry and strawberry aromas just like the ones growing in my beautiful backyard" and how about "your palate will be caressed by a lovely silky texture reminiscent of my satiny, velvety
sheets". Only 15,000 cases of Gallo?? wine will be released initially. Smart move Martha. That way if they sell out you can claim it to be a huge success. Wouldn't do if you made 150,000 cases and have a whole lot left unsold. Not good for your image. Here is a tip for you, Martha.
7-Eleven already sells Gallo wines. Why not approach them to sell yours? So how do you trump this marketing move into the American wine scene? You don't, unless of course you are the Donald himself. Watch out Martha and here is a little insider information for you; expect Donald Trump to move in. No love lost between these two. Of course if Donald gets into the game it would need a little primer to stimulate some interest. Expect to see a new version of the "Apprentice" to introduce the public to his foray into wine. The successful "apprentice" would become the project manager for a complete wine package. This would include a Trump Tower hotel, a state of the art winery and a housing development surrounding a vineyard. Move over Martha. In the end, what is all this contributing to the wonderful world of wine? I suspect it is just another contribution to the bottom line of Martha's millions. I think this madness is going too far. I therefor take a moment to salute all the wonderful, dedicated, hard working winemakers from around the world struggling to bring us their finest and equally the knowledgeable wine merchants from the many private wine shops seeking them out. They deserve our support!!

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