Thursday, April 10, 2008

ROSÉ and BEAUJOLAIS.. are here to stay!!

Preferences and fads in wine styles come and go. The movie "Sideways"
created an increased demand for Pinot Noir. That seems to have settled back and now Merlot sales are increasing once again. With consumers becoming ever more knowledgeable about wines, might we see a decrease
in the ever popular "White Zinfandel"? While I like my reds and certain white varietals, there is something undeniably pleasant about a good rosé.

Sales of rosé wines are on the increase.
But what always baffles me is the continuing success of Beaujolais Nouveau. Released on the third Thursday of each November it has been a marketing success. Over 65 million bottles are sold annually, which accounts for more than half of all the wine produced in the Beaujolais.
Say "Beaujolais" and the average wine drinker thinks of it in terms of Nouveau. What a shame.
Because Beaujolais produces some outstanding wines at reasonable prices.
There are five classifications of Beaujolais:
Beaujolais Nouveau, Beaujolais, Beaujolais Superieur, Beaujolais Villages and the 10 Beaujolais Crus. The ten village Crus from north to south are St.Amour,Julie
nas, Moulin-a-Vent, Chenas, Fleurie, Chiroubles, Morgon, Regnie, Brouilly and Cote de Brouilly. The Beaujolais Crus are the spritual home of the Gamay Grape. Most Beaujolais should be drunk young but the Crus are much more concentrated and the best can be kept for up to 1o years.They can then resemble a mature Pinot Noir but at a much lower price. Its time for Beaujolais! I know, they do not get Parker points. Not big and bold enough. But there in lies their charm. And if you want to get away from those high alcohol, over-powering wines look no further.

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