Sunday, August 28, 2011

Wine, Women and a Cardinal Rule of Tasting.....!!

It is good to see more and more women involved in the wine industry as writers, wine makers and on the sales side of the industry.
There are also some great web pages and blogs written by women.  
Women for Wine Sense is an organization that has recently celebrated its 21st birthday.
As well on the consumer side, women outnumber men significantly in the purchase of wine.
Women  buy 77 percent and consume 60 percent of the wine in the United States.  
It is generally known that women can smell and taste wine better than men. In my own experience I have observed this time and again. I write an email wine newsletter in which I review wines. I have a panel of 8 tasters, 4 women and 4 men ( not always the same tasters ) and we blind taste the wines. The ladies give me better descriptors both of aromas and flavor profiles. As an added bonus, I can read their notes better. I hasten to add that I have a couple of gents who are regularly on my panel and who are outstanding tasters.
My annual sparkling wine tasting just before the holiday season starts is usually more ladies than men and they have a blast.
 Six ladies and two men. I am taking the picture and therefore not visible. 
Given all this, why in the world does a marketing firm come up with what I consider a put down of women's wine sense and knowledge by creating a wine and  bottling  it in a perfume shaped bottle?

 One of the cardinal rules when tasting wine is not to wear perfume or any other scents. Obviously the marketers and makers of this product show their lack of knowledge and sense. At least that is the way I see it!!

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