Saturday, February 10, 2007
Here a vineyard, there a vineyard, everywhere a vineyard!
Old McDonald had a farm... but now it is a vineyard. Everywhere you go in North America, new vineyards are being planted and new wineries are getting established.
Including here on Vancouver Island, BC. One of the oldest and well established vineyards and winery is the Blue Grouse Vineyards in the beautiful Cowichan Valley. This picture was taken just prior to their bountiful 2006 harvest.
An amazing 1000 new wineries were added last year in North America. Colorado saw the largest % increase (46%) in new wineries of any of the states. Have a look at this well made video taken at the Winter Park Winery. You can almost smell the grapes.
Canada also had a large % increase with 128 new wineries added and British Columbia leading the way with 46 new wineries. Other wine regions, notably Chile, Argentina, Russia, India and China are also adding new wineries at a fast pace. Why is this happening? Certainly here in North America, it is fuelled by the tremendous surge in interest in all things related to wine, not the least of which is the health implication of drinking wine, especially red wines. Our love affair with wine is infectious and the exuberance shown by our younger generation is rapidly making wine an accepted and well established part of our culture.The consumption of wine by the Millennial generation has increased from 10 percent in 2004 to 17 percent in 2006.
We are making our own decisions as to which wines and what style we prefer. The Wine Spectator and The Wine Advocate are not nearly as influential with our new found knowledge and desire to make our own decisions.
"Designation and certification of American Viticultural Areas (AVAs) in the United States and Designated Viticultural Areas (DVAs) in Canada has been, and continues to be, the necessary first step in shifting the North American wine culture to the kind of appellation-focused paradigm that will greatly broaden interest and expand markets." The foregoing is a direct quote from Appelation North America's publisher Roger Dial. As usual Roger has hit the nail right on the head. Be sure to read this interesting article.
One final note. We have all heard the expressions "So much wine, so little time" and "Life is too short to drink bad wine" My thought is that life is too short... period. So have another glass of wine and enjoy them all while you can. I know I will.