Monday, March 03, 2008
I Saw Three Sailing Ships....Delivering My Wine!
Yes, coming to a port near you, will be your next shipment of wine. Talk about history repeating itself. In the late 17th century a flourishing trade relationship developed between Britain and Portugal with the shipment of Port wine. To help the wine survive its voyage it was found that the addition of brandy made the wine more stable and thus the forerunner of todays Port wine came into existence. This time around it is France and Ireland. Going green does give rise to new investment opportunities, does it not? But there is a thin line here between sincerely believing you are contributing to the reduction of that carbon footprint and just using this as a means of adding more greenbacks to your bottom line. You have to wonder when "the Canadians have already ordered 20,000 bottles" whether or not this is just a marketing opportunity being exploited. Of course they could ship the wine in plastic bottles to reduce weight and perhaps carry a bigger load. But then you do not want to be consuming those BPA's, do you? Or perhaps now that we know wine just does not taste as good when bottled in plastic, we will be demanding "green" containers. You cannot get anything more natural and socially responsible than glass. If you thought that the cork versus screw caps debate was controversial, the glass and plastic bottle should keep us all busy for a while. I know this is a traditional Christmas carol but follow the link below to a musical version of it and close your eyes, glass of wine in hand and picture your next wines being delivered by three sailing ships.