Monday, April 02, 2007

Tasting Terroir... at reasonable prices!

Sales director, Simon Staples, of the highly regarded and respected British wine merchant, Berry Bros & Rudd, has called for a price reduction of up to 70% off the 2005 pricing on Bordeaux 2006 en primeurs. Staples has stated that Berrys will not be buying any overpriced wines from the Bordelais. There is still an awful lot of unsold Bordeaux wines and getting the price right is key to any marketing efforts.
On this side of the Atlantic Ocean another huge success has been chalked up for Appellation America.

Appellation America and the Inertia Beverage Group, have teamed up to form a strategic partnership providing the largest platform for direct-to-consumer wines sales on the Internet.
Eat your heart out Bordeaux. Now that is smart marketing. Putting North American wines on the map like this will certainly lead to an increased demand. Be patient Dan! Terroir will come to reign in an "appellation" near you in the not too distant future, Napa not withstanding. And the competition will keep them at reasonable prices.

1 comment:

Paul said...

Thanks for the mention - we have one mantra for the partnership between Appellation American and Inertia - "to connect customers and wineries together." It's all part of the wine revolution and bloggers like yourself are leaders in the revolution. Keep up the great work.

Inertia - Powering the Wine Revolution

---Paul Mabray - CEO